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Pretesting Social Marketing Messages

Course Bandwidth:

Low

Brief Description:

This course introduces the learning to PSI's new approach to pretesting campaign messages, including why we are adopting a new approach and when and how it is implemented.  The course uses an examples from Swaziland to show how pretesting is conducted, what is measured and what types of results are received.

Course Details:

Rating:

3.885715
Average: 3.9 (35 votes)

Language of Course:

English

Provider:

PSI Research & Metrics

Competency:

Learn Continuously
Solve Problems
Technical Expertise

Course Category:

Research

Time To Complete:

25 minutes

Target Audience:

Washington-based: PMs, APMs, technical advisors, researchers. Field-based: Technical advisors, programmatic and marketing staff, researchers

Skills:

Understand why we are implementing a new form of pretesting.
Identify when pretesting is appropriate for a platform.
Explain the main dimensions measured by pretesting.
Understand how the pretesting process is conducted.