Pretesting Social Marketing Messages
Language of Course:
PSI Research & Metrics
Time To Complete:
Washington-based: PMs, APMs, technical advisors, researchers. Field-based: Technical advisors, programmatic and marketing staff, researchers
Understand why we are implementing a new form of pretesting.
Identify when pretesting is appropriate for a platform.
Explain the main dimensions measured by pretesting.
Understand how the pretesting process is conducted.