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Introduction to Sara and audience archetyping

Course Bandwidth:

Low

Brief Description:

Ever wonder who this "Sara" is that everyone talks about at PSI? Take this short course to understand Sara and how your job at PSI makes her life better.

Course Details:

Rating:

4.133335
Average: 4.1 (15 votes)

Language of Course:

English

Provider:

PSI Global Social Marketing Department

Competency:

Communicate and Share Information
Customer Service Orientation
Results Focused

Course Category:

Marketing

Time To Complete:

20 minutes

Target Audience:

All employees

Skills:

To understand the value of marketing at PSI
To understand the concept of an audience archetype
To understand that all employees at PSI play a role in helping our target audiences
To be able to explain the idea of Sara as a symbol of what PSI does