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FoQus on Traders

Course Bandwidth:

Low

Brief Description:

The FoQus on Traders course is an introduction to PSI's approach to audience insight research among retailers and wholesalers. After taking the course, programmers and researchers will be familiar with the rationale and implementation steps necessary to learn more about traders. They will be in a position to decide whether their sales and distribution systems can benefit from this insight.

Course Details:

Rating:

4.5
Average: 4.5 (10 votes)

Language of Course:

English

Provider:

PSI

Competency:

Influence Decisions and Actions
Product and Service Knowledge

Course Category:

Research

Time To Complete:

60 minutes

Target Audience:

Sales and Distribution managers, Marketing Managers, Research Managers, CRs, TAs

Skills:

Familiarity with FoQus on Traders as a tool to better understand an important non-consumer audience
Stimulating discussion with other platform decision-makers about how weaknesses in S&D systems could be strengthened
Reinforcement of the message: know your audience!
A better understanding of the Place P